It’s not often that a pink or blue dress is considered to be feminine, but the idea of a mom wearing a pink skirt to the grocery store may not be entirely out of the ordinary.
As a result, many moms have found a way to use pink as a way of expressing their gender identity and wearing pink as an outlet for expressing their femininity.
While it may be a bit unconventional for moms to wear pink underwear in public, they can certainly do so in front of their kids.
And if you’ve ever watched a family, you know the joy and fun of having a pink-clad family member present.
“Pink and pink is something that’s really fun to do,” said Sarah J. Anderson, a mother of four and co-author of the book, Pink and Pink: Parenting the New Girl in Pink.
“It’s an expression of what you want your daughter to be, and I think for a lot of moms, they want that.”
J.M. Anderson and her family of four have always loved pink, and they even started their own brand called Pink and Purple.
But it wasn’t until J.A. Anderson started dating a man named Brian in her early 20s that they started making their own clothing for the occasion.
“My husband and I were like, ‘Why don’t we just put this on the outside of our dress and let it just hang there?'”
“We wanted to do it that way because it was a time where we weren’t having the time or the energy or the love of doing it ourselves.”
JAMINE BONO/REUTERS The pair started by putting their own designs on the inside, then the outer.
They chose a pink bow tie, a pink tulle dress, and a pink and white striped shirt to start.
“I’m very much into dresses and I thought it would be a fun thing to wear,” J.D. Anderson said.
Their first project, called The Pink Dress, was created by a friend and quickly garnered over 10,000 likes on Instagram.
It also earned J.J. a job offer at a lingerie company.
J.B. Anderson went with a different idea.
She wanted her daughter to wear a pink shirt and a pair of pink socks instead of the pink bowtie.
JAMIE BONE/RETSPARKS The sisters began their own lingerie line in their home in the spring of 2019, and their first collection was called The Little Pink Dress.
It featured a pink pink dress with a pink ribbon and a floral skirt.
Jammie Bono/RETYL, Getty Images JAMMA BONOS/RETAILMAGS When they started selling their products online, they received an outpouring of support.
“People started asking, ‘How do I get my daughter to do this?'”
JAMMEDA BONONO-GONZALES/RETHINKSTOCK The response was so positive, the Bonos decided to start selling their merchandise online as well.
The first merchandise they sold was an “I Got This!” t-shirt.
They also made a line of pink bracelets called “Pink” Bracelets, which are currently selling out.
The Bonos say their online store is their main source of income, but they still have a lot more to do to build their business.
They hope to expand to other categories in the future.
JAMI BONOA/RELEASE NEWS/RETCONTROLLER JAMMAR BONOCZ/REX/Shutterstock The Bonoses are currently working on launching a line called Pink Bracelet for kids and are considering making their clothing available at conventions.
They have been asked by conventions to have their merchandise available in stores, but JAMIDA BONODO/BONOOS/TAPPER Images of pink are everywhere, and the Bonoses say they are proud of the way they are expressing their identities.
“This is what we are supposed to do with our bodies,” Jammadee Bono said.
Jami Bono is a mom to three boys, ages 4, 7, and 10.
She and her husband have a long list of other passions and interests.
“So many of my friends are in their 30s and 40s and they’re so busy,” she said.
She is also a certified business coach, but is mostly a mom.
“The thing I’m most proud of is my daughter, who’s five years old, loves dolls and I love drawing,” Jami said.
They say their goal is to create a line that reflects their daughter’s love of all things pink, whether that’s dolls, dolls, or pink and purple.
“They want to be the first one to know they’re not the only one,” JAMI said.
So far, Jami